NAZARENO CREA, ALFA Magazine Beauties and Beasties
On View Reception: Thursday, May 19, from 7 to 9 pm
Gloria Maria Gallery, Via Watt 32, Milan
Gloria Maria Gallery is pleased to present Nazareno Crea’s Mona Lisa, which is part of ALFA Magazine Beauties and Beasties, a project recently featured in Graphic Design Worlds, a group exhibition held at Triennale Design Museum in Milan last February 2011.
Crea’s personal research focuses on perception and the ways of seeing, on their changing quality in relation to cultural and social contexts. In his projects, he uses images which belong to the collective imagination, like the Mona Lisa by Leonardo, to change and even distort them, reflecting and essentially questioning the phenomenons and obsessions of our contemporary society.
ALFA Magazine is a project of about fifty pieces of work belonging to art history, that in their period represented female beauty, and today are being retouched according to nowdays beauty standards.The selection was made between paintings representing female figures that have challenged and provoked the aesthetic of their age.Each painting has been postproduced with technics that nowdays are being operated in fashion photography, advertising and periodic publishing. Using photoshop as a pallete and the mouse as a panel the retouched artwork preserves its initial purpose, to present ideal beauty. Mona Lisa as all the artworks included in ALFA Magazine emphasise the power of image as well as how the constant search of ideal body and spirit could affect human evolution through history.
Born in 1983 in the province of Reggio Calabria, after some experience in Milan, Nazareno Crea, artist and designer, studied at the Ecole Cantonale d’Art de Lausanne (ECAL) and then received his MA in Communication Art and Design from the Royal College of Art in London - the city where he still lives and works. Nazareno has been twice the winner of the Swiss Federal Prize in Switzerland (2007 and 2010). His latest work is the project The Clouds Bridge on Angel Lane, commissioned for the Olympic Games in London in 2012.
For further information please contact:
Gloria Maria Gallery
Via Watt 32, Milan
T +39 02 8708 8548
pr@gloriamariagallery.com
www.gloriamariagallery.com
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