DEDA ELEMENTI | A NEW PARTNERSHIP

	A NEW PARTNERSHIP
	Deda Elementi, the high-end brand and bicycle components manufacturer, to expand their international operations announces the start of a partnership with DEDA OS company in Taichung, Taiwan. Deda OS office will start its services to bike manufacturers and other customers right after this year's Eurobike.
	The new office that is located in Taichung area and was opened on May, includes business premises, QC office, showroom in addition to logistics. Deda Elementi R&D department and Marketing activities will remain in Campagnola Cremasca (Italy) headquarter.
	Photo of DEDA OS building in Taichung, Taiwan DEDA OS Operations Manager Mrs. Jamie Lai has been appointed as Operations Manager for Deda OS. Jamie Lai has an important history in the bike industry with an international experience that will gurantee to develop and locally support the OEM customers. DEDA ELEMENTI OEM Sales & Marketing Manager Gianluca Cattaneo has been appointed as Global Marketing and OEM Sales Manager for Deda Elementi brand. Gianluca Cattaneo, 43 years old, has 17 years history in the bike industry as well as prior Product Manager experience with Full Speed Ahead and most recently serving as Road Product Manager for Vittoria tires
	Commitment "We are making a consistent commitment to grow both the brand awareness and market share across all of World, by designing and manufacturing high end products for professional riders, but avaialbe to anybody"says Luca Locatelli, President of Deda Elementi. "In addition to the new partnership in Taiwan and new staff in Italy office, we are increasing our investment in product development for all segments, road racing, track, urban and now through the launch of new MUD brand to grow our market share in mountain bikes" says Fulvio Acquati, General Manager of Deda Elementi.
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